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CIO Talk Network Podcast


Feb 15, 2012

Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist?

Guest 1: Thomas H. Murphy
Title: Senior Vice President & Chief Information Officer, AmerisourceBergen

Guest 2: Simon Szykman
Title: Chief Information Officer, The Department of Commerce

Guest 3: Michelle R. McKenna
Title: Chief Information Officer, Constellation Energy

For more details and related content:
https://www.ciotalknetwork.com/should-customer-input-govern-innovation