Feb 17, 2021
Going alone may make things a little faster for business transformation, but taking others along would take you farther. While this conventional wisdom sounds logical, organizational change initiatives often have lackluster results, or they fail due to siloed strategy, unilateral decision making, and...
Feb 10, 2021
Covid-19 forced B2B companies to suspend the face to face marketing and sales models. What are the digital alternatives to the traditional models, and are organizations ready to leverage them successfully? What should change in marketing and sales strategies, processes, channels, people, and tools to pave the path to...
Feb 4, 2021
Seniors deal with loneliness and financial predators besides aging and illness issues. With mounting healthcare and living costs, they also need to stay financially secure. How are the organizations serving this target customer base leveraging technology to reimagine their business models, products, and service delivery...