Mar 1, 2006
What if we had a complete visibility to customer’s values, their key issues, their thought process, their decision making approach, and their overall buying behaviors? Can we safely say “deploy Business Intelligence and CRM systems” is the answer?
Guest 1: Michael J. Carlson
Title: Vice President of Business Transformation and Customer Value, Xcel Energy
Guest 2: Kimberly Collins
Title: Research Vice President, Gartner CRM
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