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CIO Talk Network Podcast

Jul 21, 2010

What are the secrets for gaining unswerving customer loyalty? ...A good product or service that provides good value for time/money! ...building personal relationship with the customer! ...resolving customer complaints quickly! and frequent communication with customers to be sure they are happy and stay that way! ...Now, a quick poll: Are we leveraging IT to do enough of all of the above, in order to gain True Blue customers, both “internally” and “externally”?

Guest: Kevin M. Larson, VP and Chief Information Officer, AAR Corp.

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