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CIO Talk Network Podcast


Oct 4, 2017

If you don’t know what a customer is worth, you don’t know what you should spend to get or keep one. How can IT be re-engineered and run with core focus on maximizing Customer Lifetime Value?

Guest 1: Ruth Bolton
Title: Professor of Marketing at the W.P. Carey School of Business, Arizona State University

For more details and related content:
https://www.ciotalknetwork.com/customer-lifetime-value-driven-it/