Jun 8, 2011
There are five factors that affect brand positioning: 1) attributes, 2) buyer expectations, 3) competitor attributes, and 4) price, for 5) perceived quality. Today, IT critically impacts many operations and functions across business, so shouldn’t it be able to help on these factors and improve brand positioning? How can IT help grow the brand?
Guest 1: Jeff Peterson
Title: Vice President and Chief Information Officer, Amway
Guest 2: Clint D. Gibler
Title: Senior Vice President and Chief Information Officer - Information Services, Western & Southern Financial Group
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